Dario
Marčac
Co-Founder & Partnerships Director at Crew Media, content creator and entrepreneur.
Dario has worked professionally in digital content since 2019. What began as creating his own content grew over time into working with brands, building Crew Media and working with creators.
Today his main focus is partnerships, business development and new projects in the digital and creator economy industry.
Beginnings
Dario comes from Barilović near Karlovac. He studied mechanical engineering at the Faculty of Engineering in Rijeka, and in 2019 he started posting content on TikTok.
At first the platform didn't make much sense to him. He wanted to understand why people spent so much time on it and why the content that worked there looked different from what worked on other social networks.
He started testing formats, tracking results and sharing what he learned. His audience grew, and with it came the first business enquiries, brand collaborations, workshops and public appearances.
At a time when TikTok was not yet a standard part of marketing plans, Dario had already spent several years learning how the platform works from the perspective of someone creating content on it every day.
That experience became the foundation for what followed.
Crew Media
In December 2021, Dijana Domonkoš and Dario Marčac founded Crew Media.
Crew started as an agency focused on TikTok and, as the market developed, expanded into other social networks, production, advertising, influencer marketing and talent management.
Today Crew Media is a creative, digital and talent agency with 30 people in its core team and more than 100 creators in its community. Over the years it has worked with more than 200 local and international brands.
Dario is now Partnerships Director, focused on business development, partnerships, the creator economy and new business opportunities for Crew.
Creator
More than 850,000 people follow him on social media today, and his own content is still an important part of his work.
That experience matters in his work today. He knows influencer marketing from the side of the agency and the brand, and also from the side of someone who creates content, builds a community and works with brands himself.
That is why he doesn't judge creators by follower count alone. Different people can bring very different value to a project, depending on their audience, their content, the way they communicate and the goal the brand wants to reach.
He also hosts Crew Talks, a podcast about new generations who drive change. In conversations with creators, entrepreneurs and people behind brands, he talks about trends, business, personal branding and how brands reach younger audiences.
Speaking
His first talks were mostly about TikTok, content and new social platforms. As his work changed, so did the topics.
Today he most often speaks about the creator economy, influencer marketing, content, new generations of users, entrepreneurship and the changes technology brings to communication and business.
Over the years he has spoken at conferences, business events, universities and training programmes in Croatia and abroad.
Events he has appeared at include:
- Radiodays Europe, Prague
- International Congress on Thermal Tourism, Budapest
- FoResorts International Forum, Tbilisi
- Tourism Seasonality Summit, Rimini
- Modern Technologies in Spa Medicine, Karlovy Vary
- Gen Z Workshop, Montegrotto Terme, Italy
- AllWeb, Albania
- Digital Summit, Ljubljana
- Social Media Summit, Sarajevo
- Influencer Marketing Summit, Belgrade
- Konverzija, Banja Lukamultiple appearances; Programme Committee member in 2026
- Play Media Day, Banja Luka
- Above Commerce, Zrenjanin
- Marketing&Business Meetup, Čapljina
- TEDxtwo talks
- Weekend Media Festival, Rovinjmultiple appearances as speaker and panellist; youngest speaker at the 2021 festival
- Dani komunikacija, Rovinjseveral programme and panel formats
- GameChanger, Zagreb
- Tourism 365
- LEAP Summit, Zagreb
- NEM Zagreb (New Europe Market)
- Brands & Trends, Zagreb
- HR Days, Rovinj
- DUMP Days, Split
- KOMferencija, Zagreb
- Cro Commerce
- Lider Marketing by Numbers
- UEFA Futsal Champions League
- WOLF Conference
- My Smart City, Zadar
- Unlock ConferenceRab, Rijeka
- A kako si ti?, Zagrebpanel moderator
Media
Dario is a regular media commentator on social networks, influencer marketing, the creator economy, new generations of users and changes in the digital industry.
He has appeared on Nedjeljom u 2, RTL Direkt and other TV programmes, and has given interviews and comments to Forbes Hrvatska, Jutarnji list, Lider, Večernji list, Slobodna Dalmacija, Novi list, Net.hr and other Croatian and regional media.
In 2024 he was named one of Lider's 30 under 30.
Topics he works on today
Creator economy
The development of the creator market, the professionalisation of the industry and the relationship between creators, brands, agencies and platforms.
Influencer marketing
Choosing creators, building long-term collaborations and campaigns where follower count is not the only criterion.
Content and platforms
Changes in how people consume content, the development of new formats and audience behaviour across platforms.
AI and technology
The impact of new tools on content creation, marketing, creative work and business models.
Partnerships and business development
Developing new business opportunities, partnerships and projects within Crew and across the wider digital industry.
Entrepreneurship
Building Crew and growing a company in an industry that changes very quickly.
Outside work
Before social media, music was an important part of his life. He finished music school, plays the piano and for years also led church choirs.
Today he trains regularly and has completed the Spartan Trifecta. He enjoys travel, technology, cars and trying out perfumes.
Contact
For business collaborations and partnerships, speaking engagements, media enquiries and other projects:
dario@crewmedia.hr